From Profitability to Exponential Growth: The Next Chapter of Bodygram
I will return to lead Bodygram as CEO.
Under Mark’s leadership, Bodygram has achieved something extraordinary. We are profitable. In a world where most startups never reach this milestone, we should be proud. My deepest appreciation goes to Mark for his incredible leadership, and all our teams who went above and beyond to make this possible.
Deep in my core, I know Bodygram can achieve far greater outcomes. We need to be super clear about who we are and the purpose of our existence. That clarity drives more innovation while being more focused, strengthens our culture to attract world-class talent, accelerates revenue growth, and positions us as a gravitational center of capital that compounds into exponential momentum.
To reach the next level of greatness, we need the return of founder energy. We need the rare combination of vision, conviction, and relentless drive. Some of you who are founders and have built something from nothing know this feeling. Founder energy is irreplaceable. No one else can run through walls, sustain conviction, or project vision with the same intensity. It is what we call "grit" – the single most powerful predictor of success. When founders return, they bring urgency, focus, and acceleration.
When Steve Jobs returned to Apple, he stripped away the noise by introducing fewer products, bolder designs, and a renewed sense of purpose. This transformed chaos into clarity and turned Apple into the world’s most valuable company. Howard Schultz returned to Starbucks to restore growth, rebuild culture, and reignite a deep obsession with the product. NVIDIA, once a niche gaming chip maker, stagnated in technology innovation until Jensen Huang bet the company on AI.
My move back to the US represents the first chapter of founder energy. I did not move to the US to step away, but to expand forward. I knew that success in America would unlock the next order of magnitude in shareholder value. I appointed Mark to lead the Japan unit while I built Bodygram USA from zero to one. For two years, I worked day and night to lay the foundation for U.S. expansion. Today, that foundation is taking shape. Our US business is gaining momentum, and we are beginning to generate USD revenue in our P&L.
In our next update, I will share details on our financial performance, product roadmap, customer success stories, and US traction. I will also highlight our portfolio company, Visualize Inc., which advances our mission in fitness and health and continues to demonstrate strong momentum in the U.S., where we hold a ~40% stake.
Bodygram has the potential to become a multi-billion-dollar enterprise. My ambition is to build this into an oversized outcome. I am not motivated by short-term capital gain, but by the realization of our mission. The market we serve—the intelligence layer of the human body—holds the power to unlock human performance and expand the global economy.
We will transform industries from fashion to retail, health to fitness, and ultimately, autonomous robotics. We will never quit until we win. Enormous wealth creation is simply the natural byproduct of doing something difficult and meaningful for humanity on a global scale.
Like any great company, we’ve iterated, learned, and evolved. We remain strong, ambitious, hungry, and relentless. What will define us is not our past, but our mindset, our philosophy, and our actions for tomorrow. As Jeff Bezos said, “It remains Day One.”
Thank you,
Jin Koh
Founder and CEO
Bodygram, Inc.
